Defining moments require decisive clarity.

Beam Strategy Group is led by seasoned operators who have built and led communications, brand reputation, public affairs, and business transformation inside some of the world's most dynamic organizations.

• Hayley ZacharyChief Executive Officer
  

  Hayley Zachary

  Chief Executive Officer

  Hayley is the person you want in the room when things get complicated. Clients describe her as the voice of reason, the one who sees around corners before anyone else does — helping them anticipate what’s coming instead of just reacting to it.

  Her perspective has been shaped by each step of her career. Hayley started on Capitol Hill, seeing how the decisions made in Washington impact the very people and constituencies she worked alongside. In her years on the campaign trail, she learned firsthand how communities move, organize, and drive change. She later co-founded and led a national advocacy organization, learning what it takes to turn public pressure into meaningful change.

  Before founding Beam, she spent a decade as a partner at LSG, where she became the person clients called when the stakes were highest: guiding them through organizational redesigns, high-profile acquisitions and integrations, new market entries, and moments of crisis. Hayley worked as an extension of her client’s teams, leveraging her experience and know-how to level up their impact in pivotal moments for their business and their careers.

  What Hayley’s clients really come back for isn’t just her experience. It’s the instinct, steadiness, and the sense that whatever the challenge, Hayley has already thought three steps ahead. The result is advice that is both bold and practical, both grounded in reality and built to drive results.

  Now, as CEO of Beam, Hayley is channeling that same instinct into an agency built for this moment.

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• Tara RushChief Strategy Officer
  

  Tara Rush

  Chief Strategy Officer

  What sets Tara Rush apart isn’t her title. It’s how she makes clients, teams, and stakeholders feel heard, steadied, and capable of more than they thought.

  Tara has spent more than two decades at the center of high-stakes moments for some of the world’s most recognizable brands. She has led from multiple sides of the business, serving as both CMO and CCO of Audi of America and as Chief Corporate Affairs Officer of HEINEKEN USA. That experience gives her a perspective few advisors have. She knows what it means to make hard decisions, lead through change, and be accountable for what happens next.

  Tara is known for walking into complexity and bringing the kind of calm clarity that gets people moving. Executives and boards rely on her judgment, her instinct for where culture and business are headed, and her ability to translate ambiguity into a strategy people can actually act on.

  That same combination defines how Tara leads. She listens closely, reads a room quickly, and pushes people to do better work while bringing out the best in them. She’s the person leadership teams call when the stakes are highest, and the path forward isn’t obvious.

  Smart, strategic, deeply human, and quietly relentless. That combination is what people remember long after the work is done.

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• Dayna AdelmanSenior Vice President
  

  Dayna Adelman

  Senior Vice President

  Dayna is a challenger. She brings polish and unfiltered honesty in equal measure — and isn’t afraid to say the hard thing.

  With a background in global corporate affairs, she is a strategist and storyteller who has spent her career taking on complicated challenges and rarely choosing the predictable path. Before joining LSG, she spent a decade at HEINEKEN in leadership roles across the U.S., Amsterdam, and Indonesia, ultimately leading Corporate Affairs for Multi Bintang Indonesia and serving on its management team and Board of Directors. Earlier in her career, Dayna worked on the agency side, advising clients across industries ranging from travel and consumer brands to banking and lifestyle.

  Those who have worked with Dayna over the years know the combination she brings: real empathy and emotional intelligence paired with ambition, candor, and incredibly high standards. She cares deeply about people, isn’t afraid to challenge the thinking in the room, and pushes herself and those around her to make the work better. That combination of humanity, ambition, and a willingness to push beyond the expected is exactly what she brings to building Beam.

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• Leah FergusonSenior Vice President
  

  Leah Ferguson

  Senior Vice President

  Leah’s campaigns win national awards. When our clients have complex communications challenges, Leah breaks through the noise and drives results.

  Her clients lean on her for thoughtful counsel, expert-level campaign management, and bold, creative ideas for how to drive their objectives in the market. With a career that has taken her across the globe advising companies in multiple industries including healthcare, technology and energy giants, and leading nonprofit advocacy organizations, Leah brings the unique perspectives from small towns, major cities, and world capitals to her work.

  Leah is our go-to for developing and managing innovative campaigns that put a fresh lens on communications best practices and leverage new and evolving channels. She specializes in strategic communications, integrated media, and community and stakeholder engagement. She brings diverse corporate communications and reputation management expertise, which has prepared her to coach C-suite executives on internal and external communications and build customized community outreach plans in multiple cities simultaneously.

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• Wesley WrightVice President
  

  Wesley Wright

  Vice President

  Wes is a thinker. He operates at the pace of a political campaign, with the savvy of a corporate communications executive.

  Having spent nearly eight years serving in the U.S. Senate, Wes has a deep understanding of policy, politics, and how change is made at the federal and state level. His time on Capitol Hill included a diverse portfolio of issues such as energy, environment, transportation, telecommunications, and agriculture, and he leverages that knowledge to advise clients across a wide range of regulated industries.

  At Beam Strategy Group, we count on Wes when it counts the most. When our clients are facing consequential policy or regulatory challenges or opportunities, Wes builds strategic campaigns to achieve their policy objectives. He has a deep understanding of how to reach and resonate with key audiences, and which voices move the needle with decision makers. He builds and manages coalitions and ensures that our clients are maximizing the value of their industry partnerships.

  Wes makes himself an expert on his clients’ businesses and leans in to work alongside them, preparing them to optimize the way they manage their internal and external stakeholders.

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